Thank you for allowing me the opportunity to give a marketing run down on selling your home. The two ways I recommend are either Auction or Private Treaty.
Auction
This process will allow us a 3-week campaign including Auction Day to achieve a result that will be unconditional on the hammer falling. The process is simplistic and smooth and allows us to engage a buyer with excitement of the opportunity to buy an amazing home. In QLD we are not allowed to indicate a price but we communicate in a way that gives us good questioning techniques to establish where the buyer is and also ensuring they are ready to bid on the day unconditionally. To make an Auction work well we need all buyers with all prices in mind as a good Auction will see under bidders, bidders to get where we need and then our buyers. Part of my role is to ensure they all feel they are the buyer on the day. The Auction process has No Building and pest or Finance Clauses and is unconditional on the hammer falling.
Steps for Auction as follows;
1. First week we launch Early Access with Domain (Monday)
2. Tuesday, we go live on all portals (REA, Domain, AS Website, smaller portals & my Web site)
3. Wednesday through to Saturday is engaging with clients and if required getting them through the home ASAP with a view to have them wanting to buy Now!
4. Saturday is the first Open home. I will have a local Broker available for the day ensuring any potential buyers have access to be ready to buy.
5. Week 2 – All inspections are called to gauge level of interest and again we repeat steps 3 & 4 keeping buyers’ interest high.
6. Week 3 – We set a reserve price the Friday night ensuring all feedback received is tabled so we know where the market sees the property. I will also after this reserve set call HOT buyers and inform them the reserve price is set and the sellers have seriously said let’s sell the property giving each buyer the pretence it is selling on Auction Day.
7. Auction Day is our day to shine. I do recommend you are not there as buyers are cruel and best relieve yourself from emotive comments from buyers all trying to stop the next person from buying. Find a relaxing place to be even if it is with family and have your phone on and in signal. The Auctioneer and I will be working the crowd as I will have detailed him on who is our buyer and who we need to bid to get it moving. The Auctioneer and I will also discuss a roll in for the start ensuring this is enticing for bids to start or having a bid placed buy a registered bidder. During this process we will take time out to speak with you both about where it is at and if it has stalled and we will also be talking to the buyer with the highest bid making sure they know they are nearly there and asking for more to keep the auction alive if required. Once we hit the reserve price, we find the confidence to bid is installed in buyers and they know feel the transparency is there to bid.
8. If we reach a price that is acceptable to you then the Auctioneer will call you to take instruction with regards to what you would like to do. If you are ready to sell the Auctioneer then announces to the audience that we are “On the Market” and we continue to get higher bids till the hammer falls.
9. Contract is signed by the buyer and the Auctioneer can sign on your behalf if you so please.
10. SOLDAS-Brett Reddell
Private Treaty
The private treaty process is a straight forward approach allowing agents to communicate expectation to any buyers and although this process is clean and crisp it can also scare away buyers with a preconceived idea of price due to a sale close by of a lower quality home. During this time the buyer is allowed to conduct a building and pest and valuation so depending on their financial position this may require a valuer to come to the home or could be done via desktop at the lender. This process is a fair way to buy and sell but can pose issues due to Building and Pest inspectors writing reports that do not reflect the situation but more protecting their insurance.
The private treaty process has it earned place in selling homes so when we achieve a contract then we have to be off market while allowing the buyer the due diligence process of Building and pest and Valuation which means it could fall over during that time and once, we achieve a contract I can not present any further offers to you until the current contract is played out to a decision however, I can still do open homes and take possible back-up offers.
During all open homes Auction & private Treaty we qualify buyers with targeted questions with examples being,
1. Where are you at in the process of buying a home?
2. Do you need to sell to buy?
3. Do you have pre-approval for finance?
4. I do not need to know the amount but can I ask what sort of a deposit do you have?
5. Is this your primary home or an investment?
6. Is this your first home?
7. May I ask what do you do for work?
8. If you were to buy today, what settlement would you require?
9. How many houses have you looked at?
10. Have you put in any offers on other homes and if so, how did they go?
All of these help us establish where the buyer is at and how financial they could be and also how serious they are. This can be done within a few minutes allowing us to then focus on the next buyer being we may have multiple people at once in the home.
Further more when you employ me to sell your home, I personally attend all opens and inspections and do not send along a PA or a secondary staff member. You employed me to sell your home so I am there personally start to finish. I hope this explains the two processes I recommend and if you do have any questions, please feel free to call.